Ian Scott, director UK and Ireland for the DTCM, said: “To record such impressive growth figures during what we all recognise was a tough trading period pays tribute to the continuous cooperation between the DTCM and its partners.
“This has ensured year round events, training and familiarisation trips for travel agents, PR activities, advertising and participation in exhibitions among many other activities.
“We continually strive to be the most proactive and supportive tourist board in the UK, and this momentum gives us every reason to be confident about 2011, a year which is already delivering year on year growth in visitor numbers.”
Last year saw tough market conditions and hotel rates coming under pressure, but tourism revenue in 2010 still exceeded 13 billion AED – up 6.5 per cent on 2009.
Hotel occupancy rate remained flat at 70 per cent, while apartment occupancy increased two per cent to 68 per cent, even taking into account the capacity increase.
source - Breaking Travel News
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